Should City Council Kill Junk Mail?
Slightly misleading headline. Here's why: Seattle's City Council doesn't have the authority to kill junk mail. But it can pass a resolution urging the state legislature to establish a Do Not Mail Registry, similar to the Do Not Call Registry that mortally wounded telemarketing.
In the age of e-mail, this looks even more ridiculous.
19 states have tried to pass some version of this bill. And 19 have failed. Largely because the direct-mail industry has a lot of money (and therefore influence) and rightly assumes any such legislation would be very bad for business. Also vigorously opposed: The United States Postal Service.
Postmaster General John Potter last year told Congress that do-not-mail efforts "threaten the viability of the mail." A statement which makes Potter sound uncomfortably like a Western Union rep talking about the threat posed by telephones in the middle of the last century.
The popular support is there -- a 2007 poll showed that 89% of voters would approve of a national registry. But again, all the council can do is ask nicely. The real work would be left to the legislature. And, if you haven't heard, their hands are a little full at the moment.
(H/T: West Seattle Blog)






























