Seattle's Best Coffee's New Logo Reminds You It's Time to Give Blood

• Firstly, I will say that if there is NO tinkering with the coffees inside, then the only thing the new logo does for me is to allow me to find it in stores. Secondly, I could have created a similar, simple logo on my PC in about 2 minutes. I have no doubt that the insignificant ad agency was grossly overpaid for such an amateur looking piece of work. The agency should give back the sizable payment, except for about $2.50, just enough to buy a cup. Otherwise, the board members responsible for signing off on it should have to personally pay the cost, and then be �released from any further need of your ill-conceived advice� once sober. Bottom Line: Logo? Corporate crap of the first magnitude. Coffee? If you SBC corporate goons eff up the coffee you should be shot.

• Horrible - the previous logo was far better. It looks downmarket and fast-food - although that does appear to be the market segment Starbucks is pushing SBC into... That's what happens when you get bought by something the size of Starbucks. SBC is to Starbucks as Old Navy is to Gap. Starbucks-lite.

• Maybe SBC is trying to take advantage of the immense popularity of vampires...especially those who live in Washington state, which seems to be a hotbed for vampires. ;) I preferred the previous logo.

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