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| la206.bandcamp.com |
The header on La's Bandcamp page (above) kind of says it all: money; weed; skating; style; beats; samples. La preaches a certain way of life, and by all accounts (well okay, his) he rides hard for it. La (formerly known as Language Arts) fills his verses with material imagery from the pictorial list above, but the brash lifestyle braggadocio is always accented by sly sociopolitical commentary and jabs at his largely outmatched competition that are both exceedingly clever and intricately delivered. Take for example the lines:
"You're not like La, homie, that boy raw/even if we both ended our evening with an Artois(à trios)/fella you had a Stella and me, I had a ménage/with chicks thicker than Nicki and Vicky gave me massage/Don't believe these rapper's visions, it's just a shitty mirage/Always been myself, that's why my city applaud/why the South End look like the City of God"
from the song "Frank Hirata" off of his latest album Ocean Howell. The quote spans topics from lyrical prowess, innuendo, pop-culture reference, his rap competition, introspection, and social criticism, and sounds as breezy as a casual conversation.
The new Ken Lapworth-filmed video for the song captures (in no-cut fashion) this laid-back demeanor as the MC takes a visually annotated walk through an alleyway, and tells a pretty complete story by the time he gets to the other side. One of the great things about La's tracks is that he can tell a full story in a short period of time--a song, a verse, or even a bar. Another great thing is that his rhymes are the best you'll hear in--or out--side of the city bar none. Video after the jump...
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