Free Is an Age-Old Model, And, As Neil Young Says: "Piracy Is The New Radio"
"I look at Internet as the new radio. Piracy is the new radio. That's how music gets around."
Those words came from none other than elder statesman of rock Neil Young, who spoke about music and technology at the AllThingsD Conference on Tuesday. Many would expect a rock grandpa like Young to be bellyaching about how access to free music online is destroying his industry because that's all people of his ilk have been doing. But Young is doing what everyone in his industry should've been doing years ago--retrofitting the old model for the new medium, just like they did for the MTV era.
"Allowing people to discover music is a powerful thing," says Mike McGuire, a media analyst for Gartner Research with an interest in music and retail. "If you let people hear it a few times, they'll pay for it."
Exactly. I remember buying Guns N' Roses Appetite for Destruction in 1988. 10 or 20 million other people all bought it for the same reason--we either heard "Welcome to the Jungle" on the radio or saw the video on MTV. Before I bought my copy on cassette, I watched that video about a dozen times on MTV--and I watched it for free! Apparently the Internet clouded the memories of many label execs because the entire recording industry was built on the concept of exposing people to songs repeatedly and for free via radio or TV. The idea was to get us hooked like junkies so we'd be forced to buy a copy to have at our disposal any time we wanted. But the industry, as we know, has remained oddly stubborn about the Internet.
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