Cher Lloyd Starts Gaining Some American Traction with "Want U Back"
Nice Hits! is a Reverb column that unironically dissects, reviews, and appreciates the best songs of the current Top 40. It is unsnobbishly premised on the logic that just because a lot of the music on the radio is crap doesn't mean all the music on the radio is crap.
The hit: "Want U Back," Cher Lloyd, off Sticks + Stones.![]()
Current chart position: #66 on iTunes, uncharted on Billboard.
The team: "Want U Back," the third single off of Lloyd's debut album Sticks + Stones, was written by Shellback and Savan Kotecha, both of whom worked on the last Cher Lloyd hit I wrote about back in October, "With Ur Love." Since then, Kotecha's added a number of hits to his resume, including One Direction's "One Thing" and "What Makes You Beautiful" and Usher's "Scream." He's also written a Justin Bieber/Nicki Minaj collaboration called "Beauty and a Beat" that will appear on Bieber's forthcoming Believe album. Shellback, who also produced "Want U Back," recently repeated his successful Maroon 5 collaboration--he wrote and produced "Moves Like Jagger"--with "Payphone," which has been charting in iTunes' Top 10 since it was released in April.
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