The Pitfalls of Grammy Fame
On Bon Iver and the perils of Alternative/Best New Artist adoration
By Kluck Chosterman
Bon Iver was just named Best New Artist and Bon Iver, Bon Iver Best Alternative Music Album of the year by National Academy of Recording Arts and Sciences voters in the 2011 Grammy Awards.
I'm guessing this doesn't mean much to more than (maybe) 10,000 people in the entire country. In fact, if you effortlessly understood 100 percent of this article's opening sentence, you can probably skip the rest of the piece. But there's something about this situation that I find pretty fascinating, even though it's speculative and only partially related to music. When (and if) you listen to Bon Iver, Bon Iver by Bon Iver, you are listening to two things: a record that's very good, and/or a record that will someday seem way worse than it actually is. And logic suggests the latter is more likely than the former, even though that's no reflection on the value of the artist.
I'm not really in a position to argue for (or against) the merits of Bon Iver, simply because I've barely listened to Bon Iver, Bon Iver. Had it not won the Grammy Awards, I might not have listened to it at all. It's been on my iTunes since whenever it came out, I know my wife loved it, and I had no problem with it ideologically. I just never got around to playing it. Somehow, the single story I'd read about Bon Iver was about a cabin, so I wasn't even sure what genre of music it was supposed to exist alongside. The only thing I knew was that the words Bon Iver were pronounced "Bone Eevair," which seemed like reason enough to ignore it (not a good reason, but a reason nonetheless). But then it was voted Best New Artist and Best Alternative Music Album in this awards show, which made me think, I should at least know what it is. So I started playing it, totally uninformed and with no motive beside sincere curiosity. This being the Internet, you can listen to it yourself. If you don't feel like listening to it, here's enough information to pretend like you did:
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