More Seattle as Japan: Atsui Tokyo

Store: Atsui Tokyo
Location: 90 Madison Street, downtown Seattle
Owners: Jay Doughten and Masako Kanazawa
Opened: August 1st, 2007
Hours: 10AM – 7PM daily

What Gives? "Seattle needs more fashion, period. There are a lot of fashion capitols and Tokyo is one of them. People in Tokyo spend a lot of time and devotion to look good. It's different from Seattle.” - Jay Doughten.

See Them: Seattle Int'l Fashion Week 2007. Their threads can be seen hitting the runway tonight at Neumo's starting at 9 p.m. and on Saturday at EMP starting at 8 p.m. The show at Neumos is 21+ and cost $20. The show on Saturday may or may not be all ages and costs $50.

Brands Include: Hysteric Glamour, a unique streetwear line that produces graphic tees and high end, fun denim. $100 for a tee, $275 for denim. Citrus Notes, a women's line of fashion forward clothing with simple yet elegant pieces. $250 for a skirt, $450 for a jacket. Mr. Olive, a men's line that produces casual attire and detailed denim. $70 for a tee, $200 for denim. Filly O'Lynx, a fun and feminine women's line. Tops for $180, dresses for $260.

Consumers Say:

Victor

Overall Impression? "It was alright. It's really expensive and I'm not familiar with any of the brands. They had a specific look, and that was good. The store was well put together. The denim was interesting [and] the sizing was good. [The person working] was very enthusiastic to talk about the styles and brands.”

Can Tokyo styles be found anywhere else in town? “No, this store is definitely a niche. The styles are cool and there is nowhere else to get it.”

Do you think Seattle needs more fashion? “Yeah, I do. Everywhere can use more fashion.”

Apryl

Overall Impression? "I love the clothes, but the sizes are mainly for small girls. Prices are a little high. The guy running the store is a little overbearing and was wearing too much cologne. He was too excited and needed to chill out. The location is in a bad place.”

Can these same styles be found anywhere else in town? “No, not at all. They are one of a kind things.”

Does Seattle need more fashion? “Yeah, definitely. It needs more progressive fashions instead of mainstream stores, like Nordstrom.”