The Tap Project: If You've Got a Dollar to Spare...
So we've already talked about the crazy end of the activist spectrum today. Now, I figure equal time ought to be given to the somewhat more reasonable.![]()
World Water Week is right around the corner (I know you've already got it marked on your calendars, tight?), and as they have done since 2007, UNICEF is planning on celebrating by asking you for money.
Oh, but wait... Before you tune out, let me explain. UNICEF's Tap Project was started in New York City in 2007 as a way to collect money for a program that would bring clean drinking water to children around the world. In its first year, there were just 300 restaurants participating--collecting a one-dollar donation from customers drinking tap water that, normally, would be given away for free. This time around? There are 4000 volunteers and almost a thousand restaurants participating nationwide.












































